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Improved

Rebuilt RFM analysis

The RFM analysis has been rebuilt. You still group customers and items by recency, frequency and monetary value, but now see faster what that means.

  • Each RFM class has its own icon and label.
  • The RFM score also shows on the forecast by customer and by item.
  • You’ll find the analyses under Sales > Company RFM Analysis and Sales > Item RFM Analysis.